Produce, Seafood, Meat, Gourmet Foods, Pantry Products, Paper Supplies and more. 29, 2009. Wholesale food supplier and distributor to 4500+ restaurants and chefs. More specifically, all CEOs focus on cash generation, return on … CEOs want to know that their CFO truly understands all of the aspects of the business. While executives do care about HR and will listen to your ideas, gaining executive support still takes strategic approach and preparation. HARSH REALITY: It’s more than likely the CEO doesn’t want to meet with you, much less talk about your product or service. - What the CEO Wants You to Know, page 26 There is a lot we can learn by viewing our business like a street vendor. The remaining 45 percent that the CEO can control is what we’ve endeavored to illuminate in our model of CEO excellence. The paradox is that you, the salesperson, are polishing up your presentation to make it your best one ever. Being a street vendor requires one to know every aspect of the business: product, sales, customers, competitors, profit margin, return on assets, inventory velocity, etc. What the CEO Wants From HR. Fay Hansen. As a result, they get excited when they see their CFO get out from behind their desk and walk through the warehouse and sales floor. ACTION STEP: While you want to be strategic and vision-focused, you must also … What the CEO Wants You to Know How Your Company Really Works recognizes that every business is the same inside. Build a Business Case. The only problem with that is, the CEO really doesn’t want to hear your presentation. What a CEO Wants From Their CFO 1. A CEO, which stands for Chief Executive Officer, is the highest-ranking individual in a company Corporation A corporation is a legal entity created by individuals, stockholders, or shareholders, with the purpose of operating for profit. Most CEOs don’t come from a financial background. What The CEO Wants You To Know is a fantastic book — short, to the point, and with a great formulation of the basic principles of business. Just understand what VPs and CEOs want from HR before you pitch your ideas. Jul. What is a CEO (Chief Executive Officer)? If you want to be a great CEO you will set realistic and achievable expectations that don’t burn out, frustrate, or overwork your team to ensure they are fully functioning and happy. I want a CFO who understands my business. So if you want to talk to your executives about your recruiting initiatives, know that they share your interest. Eric Wiseman, CEO of VF Corp., is hip-deep in a hugely ambitious growth plan for the global apparel powerhouse, which wields such brands as Wrangler, Lee, Nautica, The North Face and JanSport.