): The young person’s guide to conquering (and saving) the world. Yes, including one made specifically for brown and darker hair! We earn a commission for products purchased through some links in this article. Clever tricks such as showing the results in a second video, or cutting from the purple-smothered hair to a perfect blow-dry have been blamed for making the viewer think that it's worked. “If applied to yellow tones… How to lighten your hair naturally (and get results), The best way to shampoo your coloured hair. All products featured on Teen Vogue are independently selected by our editors. And if you are, the purple shampoo will work, but the transformation isn't as exciting as purple hair. This content is imported from TikTok. I mean, we can hardly keep up with Kylie Jenner, let alone all the celebs going pink, and the really brave ones dyeing their hair two-tone *gulp*. This means if you're not blonde, there's no point in trying this challenge. Move over Instagram, viral challenges now live on TikTok. I’m Cosmo’s Beauty Writer, and before that I dabbled in a bit of soap acting. But the trend has since been met with criticism, with some viewers pointing out that the end results aren’t actually that much lighter. Now, if you're looking for other purple shampoos because you want to start taking care of your hair, we've rounded up a few below. The latest beauty hack blowing up on TikTok isn't really a "hack" at all. Now, we hate to break it to them, but it really does neither — unless you already have icy blonde hair, that is. “Purple shampoos are formulated to counteract and neutralize yellow tones on blondes,” Epstein says. Oh, and the really clever faux freckle hack? The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. Now, don't worry, you don't have to be a VSCO girl or an E-girl to participate. You may be able to find more information about this and similar content at piano.io, Cornrow inspo for your next protective style, The best edge control products that don't flake, The 13 best conditioners for every hair type, 32 reasons why you should try rose gold hair, The best Singles' day beauty deals right now, A ranking of the very best hair straighteners, Michelle Keegan's new fringe is *so* gorgeous, I got expert advice for my COVID-19 hair loss, 9 of the best deep cleansing scalp scrubs, "Here's how I learnt to love my hair in lockdown". The latest? Instead, your mane will look a truer blonde or platinum. The #PurpleShampooChallenge. But one Tiktok trend re-emergence might be of interest if you want to gently lighten your already blonde hair. You saw the one about using your dry shampoo properly, right? Experts have also waded in to warn people against trying the trend, explaining that purple shampoo should only be used once every two weeks to neutralise yellow tones, and that overuse could actually make the hair appear duller rather than lighter. And the one that shows you how to curl your hair using a dressing gown belt? All you need is your phone, purple shampoo (Clairol Professional’s Shimmer Lights, specifically), and the odd need to feel like wasting a good ol' bottle of it on your hair. Because purple shampoo, also known as toning shampoo, is designed to keep undertones at bay and help remove brassiness. We can't get enough of TikTok for spewing out amazing, never-before-seen beauty hacks. The trend took off immediately, with people splattering their bathrooms purple all around the world. Cosmopolitan, Part of the Hearst UK Fashion & Beauty Network. © 2020 Condé Nast. Did it work? Unsurprisingly, these viral videos have been making a reappearance during lockdown, with people bored at home and with limited access to products. It was started by Abby Kovi, and involves pouring a whole bottle of purple shampoo onto dry hair, then leaving it on for anything up to 24 hours! Ad Choices, The Purple Shampoo Challenge Is the Latest Trend on TikTok, This Conditioner Gave Me Purple Hair of My Dreams in Less Than 30 Minutes, The 9 Best Beach Sprays for Every Hair Texture. Because even though Clairol's Shimmering Light purple shampoo might only be $10 at your local Target or Walmart, being mindful of your waste is priceless. You may be able to find the same content in another format, or you may be able to find more information, at their web site.
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