Snyder, Gertrude, Herb Lubalin, and Alan Peckolick. Herb Lubalin, a graphic designer who won wide recognition for his innovations in advertising, publications and books, died Sunday at New York University Hospital. ( Log Out / And he has crumpled up more good ideas than most people produce in a lifetime of trying hard.'' ''He probably influenced the inventive use of typography more than any of his contemporaries.''. ''He was a very quiet fellow of enormous talent,'' a longtime friend, Lou Dorfsman, vice president and creative director of CBS Inc., said yesterday. Herb Lubalin died 31 years ago at the young-ish age of 63. Change ), You are commenting using your Twitter account. Print. 1. Intro. Change ), You are commenting using your Google account. One of the people behind the culture-shocking magazines Avant-Garde, Eros and Fact, he was a constant boundary breaker on both … Although soft-spoken, Mr. Lubalin was emphatic about the need for good typography to get a message across whether it was editorial matter, advertising or even a gum wrapper. New York: American Showcase, 1985. At one time Mr. Lubalin noted that there are more than 2,000 typefaces and that a good art director should know the strong points of every one of them and how to use them best. Warm thanks to all our backers! He was color-blind and ambidextrous. Although he ultimately rejected advertising in favor of graphic design, as an agency art director at Sudler & Hennessey he was a key figure in advertising in the 1960s, introducing expressive typography into print advertising. Change ), http://adcglobal.org/hall-of-fame/herb-lubalin/, http://www.neshanmagazine.com/articles.asp?id=351, http://www.uniteditions.com/shop/herb-lubalin. 2. Arguably, from the late 1950’s to the late 1970’s, he was American graphic design.” -Steven Heller, Neshan Magazine (In cooperation with Icograda IDA), AIGA award for significant contributions in 1981, Advertising, magazine, and corporate identities, One of the most significant people, and arguably the greatest typographer of the 20. ''You can do a good ad without good typography,'' he once said. He plunged with the same energy into advertising design. This culmination of design work completed Lubalin’s persona as a modern renaissance man and designer who could excel remarkably in most all graphic fields. Biography/Work Experience (1918 - 1981) A prominent American typographic designer working across many graphic fields including posters, advertising, signage, postage stamp, typeface and editorial design, Herb Lubalin was recognized as an innovator and iconoclast, particularly with the advent of phototypesetting in the 1960s. Last year, Adrian Shaughnessy talked to the #Lubalin100 project about his experience of writing and researching the book, and describing what he discovered about this legendary figure of American graphic design. A Graduate of Cooper Union. 3. Devised Own Typefaces. ''You can't say why you do these things - sort of a subconscious thing that a good art director does,'' he said. But when he was asked how he selected the right type and placed it just the right way to get the right message across, Mr. Lubalin had no magic formula to pass on. This is a digitized version of an article from The Times’s print archive, before the start of online publication in 1996. Most people recognize the name Herb Lubalin in association with the typeface Avant Garde. II. But, his career spanned a much wider scope than that. From 1935-1980’s, ruled the business world in expressive type design. By 1945, after having been art director for several advertising agencies and for Fairchild Publications, Mr. Lubalin had become vice president, art director and creative director of Suder & Hennessey, which began as an industrial design firm and later developed into an advertising agency. Lubalin’s creative expression that he was recognized for continually throughout his lifetime could not have been detected until after he graduated high school. For Eros, a now-defunct magazine that had a more sensuous content, he used flashy layouts and strikingly elaborate graphics. ''Before the Giants have made a first down, he has 15 solutions to a graphic problem.