In hospitality and tourism research, little is known about faculty members’ and graduate students’ perceptions of ethics. Although there is large scholarly evidence that business ethics may contribute to the success of organizations in general, only a little literature exists scrutinizing the implications of business ethics to the satisfaction and organizational commitment of employees within the tourism and hospitality industry (Lee & Way, 2010, p.349). The travel and tourism industry brings a lot of ethical issues including leakage of income, green issues ethics, false advertisement ethics, unethical consumer issues and ethics of employment. PROFESSIONAL ETHICS UNDER THE SUPERVISION OF AJ. Importance of Ethics in Hospitality and Tourism Industry 1. Ethics in the Hospitality Industry Introduction As a result of the continually changing competitive environments, tourism and hospitality organizations must come up with ways to stay ahead of their competitors other than the conventional ways of lower prices, more services related to a sell or better products. There is a big range of types of tourism, but the most damaging types of tourism include the tourism which is catered for the mass market. IMPORTANCE OF ETHICS IN HOSPITALITY INDUSTRY 3. Nowadays most customers believe that competing services and products… ABSTRACT. Treating others with decency & respect equate to the golden rule… “ DO This involves, attitude, behavior, respect, communication and interaction with others. work ethics is not only how you feel about your job but also how you do your responsibilities in a certain task or job. There are four areas of concern in the ethical pursuit of tourism. An ethical treatment of the environment The ability to effectively articulate high levels of ethics in tourism and hospitality industry is a key determinant of the capacity for the aforementioned sector to trace its missions, achieve the set goals, objectives and visions as well as establish the best organizational cultures that anchor high levels of productivity and profitability. Too often, tourism development is planned without consideration of the local environment's or community's needs and characteristics. Work ethics is the spirit to make an achievement which is not only 'good', but 'excellent'. This study examined those perceptions to investigate how these groups have witnessed unethical behavior and their perceptions of ethics in research. WHY ETHICS IS SO IMPORTANT IN HOSPITALITY INDUSTRY? MANOCH PET-130 INTERNATIONAL HOTEL & TOURISM INDUSTRY MANAGEMENT SCHOOL 2.